No. In 2011, Medicare Part D beneficiaries who reach the Doughnut Hole (or Coverage Gap) will receive a 50% discount on the retail price of their brand name prescription drugs and a 7% discount on generics drugs.
Please note that the "retail price" of prescription drug is usually understood to mean your Medicare Part D plan’s negotiated retail price - so the "retail price" of a specific medication may vary from a pharmacy's list price or prices found in other Medicare Part D plans.